In a world in which girls are too often held back by low self-esteem and anxiety about their looks, Dove is on a mission to ensure that the next generation grows up enjoying a positive relationship with the way they look and to help them raise their self-esteem. We are helping young people build-self-esteem and positive body confidence. We portray women as they are in real life. In 2017, in celebration of Dove’s 60-year anniversary, we renewed our commitment to women globally by launching the Dove Real Beauty Pledge, consisting of 3 vows: Our commitment to redefining beauty remains the same and we will continue to use ad campaigns as an opportunity to redefine beauty, challenge stereotypes and celebrate what makes women unique. Together with generations of women, Dove has helped widen the definition of beauty. Since the beginning, we have been wholly committed to providing superior care to all women and to championing real women and real beauty in our advertising.Īs part of the 2004 Dove Campaign for Real Beauty, we featured images of real women in our advertising that represented a broader image of beauty. We care about how we make our products and what goes into them, about the impact we have on our planet and how we can strive for a better, more sustainable way of being. We care about the future generation: helping girls build positive self-esteem through the Dove Self-Esteem Project, ensuring the world they enter is removed of toxic beauty standards. We want to redefine beauty standards and help everyone experience beauty and body image positively. We care about all women, female-identifying and non-binary people. We invite all women to experience beauty on their own terms by engaging them with products that deliver superior care. Beauty is not defined by shape, size or colour – it’s authentic.

It is the #1 dermatologist recommended brand in the US, Canada and France and strongly endorsed by dermatologists across the world.įor over 17 years, Dove has been working to make beauty a source of confidence, not anxiety. With its patented blend of mild cleansers and ¼ moisturising cream, Dove’s iconic Beauty Bar rinses cleaner than soap, leaving skin clean, soft and smooth. The Dove difference, Real Beauty, a compelling social missionĭove started its life in 1957 in the US, with the revolutionary new beauty cleansing bar.

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